Whereas mobile marketing is a key aspect of good business, it’s not something that is easy to understand, so do your best to create the right market to guarantee success. With so many applications, platforms, and codes, it is difficult to determine which options are your best bet. Here are guidelines that can help you to create an effective mobile marketing plan.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Make sure your message is concise and understandable.
Write less but say more with the mobile content on your website. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
Watch your competition to get ahead in social marketing. You have to stand out from your competitors.
Mobile marketing is a great way to make you more profitable. More people than ever are downloading apps and using social networking sites on their smart-phones. Both of these places are excellent choices to market your business. You need to bring your marketing to where the customers are.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Use the formula to produce a long-term successful marketing add when working on your next campaign.
No matter what medium you use to access your customers, remember that they are people, just like you. Do what you need to accordingly.
You will get the best results from dedicated short code. It may cost more, but it will reflect well on your company’s brand. Doing this will also protect you legally.
If you have profiles on social media sites, be certain to place a link to them on your site pages. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
On the mobile landing page, try out A/B testing. This will help you test which strategies work and which ones don’t, which is as crucial to mobile site development as it is to creating standard web pages. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. The results will show you which version you should choose to develop further.
If you are using SMS marketing you need to be honest with your customers about how often you will text them. Improperly used SMS can backfire against you. It can annoy people and feel intrusive. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. If you go over your stated limit, customers may feel you are dishonest.
Investigate your target market. By knowing who your audience is and what their preferences are, you can save money on mobile marketing campaigns by understanding how to reach them. Are they bigger mobile users than home computer users? What is the main type of operating system used on their phones? If you understand your customers’ needs, you will be better able to fulfill them.
Include maps on your site for your local customers that are easily seen with various mobile devices. By including maps, customers can look up your location quickly from their phone.
Stay current. Remember that your mobile marketing efforts need to be meaningful and have purpose. The information you put out needs to speak to your potential customers’ problems. If you give them what they desire, they will patronize your business more frequently.
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. If you send messages that don’t work, it will be counterproductive to your campaign. Test your campaigns on your friends and colleagues first.
Purchase dedicated short codes to ensure the authenticity of your company. It can be a little pricey, about $2,000, but it can be linked to your brand. Eventually, users will associate your short code with your brand. Using another company’s short code can also get you into legal trouble. When a code sharing company doesn’t use best practices and abuses the system, this means problems for you.
Send offers once a week or less often. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. Make your customer think they will miss something if they do not take advantage of the offer. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
Mobile marketing messages should include a discount code or a promotional offer. If a customer gets an incentive to check out your site, they will be more likely to do so.
Try spicing up your mobile media by adding interactive media. Mobile landing pages should contain valuable information, including your web address. More people will be able to participate and find you on the Internet with ease. People like to do things other than read on websites they frequent. If you can find ways to encourage this then your sales will take off.
As you can see, mobile marketing is the wave of the future, and you need to know how to use it to generate leads and make sales. Understanding all the techniques for mobile marketing will help you decide which ones can fulfill the needs of your business. Using the above tips is a great start.