Video marketing, while quite new, is also incredibly popular. The Internet is always increasing its speed, so it is easier to have larger content available. This article will help you leverage video marketing.
Ensure that your marketing videos are to the point and as brief as possible. Many people have shorter attention spans and wish to obtain the information they need quickly. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.
Most people will not want to watch videos that are more than 20 minutes long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. However, if you are not doing a demonstration, keep the video to under ten minutes.
A high production cost does not guarantee a good video. Professional gear is not necessary as long as the picture is balanced and focused. There is probably no need to develop a formal script, either. Just keep your personality up front and speak directly to the video camera. In fact, you might not even need to do this. For example, you can use PowerPoint presentation or screen captures for your videos.
Get the rest of your office involved in making videos for your marketing campaign. Try to choose someone who likes the camera and has clear speech. If possible, you can mix things up a bit by featuring multiple individuals.
Always include a question in each video. Having a “call to action” is important. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. Keep things simple and give clear instructions to your viewers.
Make sure you build a way to track results into your video. Guessing is not accurate enough to base a business plan on. It’s better to check out the hard data. View counts and view times are necessary pieces of data for measuring.
Host video contests in order to increase your site’s number of videos. They can tell a joke, do something funny or create a how-to. Videos made by customers and users help build a sense of community.
Don’t let a failed video cause you to give up. Listen to whatever feedback you get and make an effort to improve your videos. You’ll need to practice your editing skills, as well as talking to your audience on video, in order to improve your video marketing results.
Start your videos with an engaging question or a common problem that is related to your business. Through the course of the video, you will then provide answers or solutions that are specific to your topic. Mention that sharing is caring!
Converting video to podcast format is a very underused method of video marketing. Not only will this give you another avenue of marketing, but it will also allow you to charge a nominal fee for your best demonstration videos or interviews. When advertising, you should keep the fee low and the content high-quality.
One of the greatest benefits of video marketing is the ability to interact directly with customers. If someone sends a question to you via email, create a video to answer it. Using these techniques, your customers will feel like they are conversing with you more directly.
It’s simple to get into video marketing. The most important thing is for you to learn as much as you can. This article is a great start. All that is left to do now is to get to work.